# How to launch an iPhone app

Checked November 15, 2026.

> Get the App Store page right first (name, subtitle, keywords, screenshots and icon), then pick one launch day and send people to one place on it. On iPip that is a free launch day with votes from midnight to midnight UTC, and the app page stays up after.

## 1. Get the App Store page ready

The App Store page is what people see when they tap your link, so it comes first.

- **Name and subtitle:** up to 30 characters each, saying what the app does. Count them, and your keywords, with the [App Store keyword and subtitle checker](https://ipip.fyi/tools/app-store-keyword-checker).
- **Screenshots:** the sizes Apple accepts for each iPhone and iPad display. Drop yours into the [screenshot size checker](https://ipip.fyi/tools/app-store-screenshot-sizes) before you upload.
- **Icon:** a 1024 x 1024 square with no transparency. See it on a home screen with the [icon checker](https://ipip.fyi/tools/iphone-app-icon-checker).

## 2. Pick one launch day

One day where everything points to the same place does more than a week of scattered posts. On iPip you pick the day when you [submit your app](https://ipip.fyi/submit) ([step by step](https://ipip.fyi/blog/how-to-submit-an-iphone-or-ipad-app)), and it sits in Today's launches with live votes from midnight to midnight UTC. Up to 5 apps launch free each day.

## 3. Tell people where to look

Share the one link on the day: your list of early users, the communities you are already part of, and your own accounts. Say what the app does in one line, and why you made it.

## 4. Keep the page working after the day

The app page on iPip stays up after launch day, with its votes, comments and any winner badge. Answer comments, and keep your App Store page and screenshots current as the app changes.

iPip lists 12 live iPhone and iPad apps today. Browse them on [Today](https://ipip.fyi/) and in [Best of iPip](https://ipip.fyi/best).

## Questions

**When should I launch my iPhone app?**

When the App Store page is ready and you have a day to answer people. A launch day on iPip runs from midnight to midnight UTC, so pick a day you can be around for most of it.

**Does launching on iPip cost anything?**

No. A launch day is free, with 5 free spots a day. 3 paid Featured launches a day sit on top, labelled Featured, and paying never changes votes, rank or winners.

**Do I need the app to be live on the App Store first?**

iPip lists apps from the App Store, so have your App Store link ready when you submit.

**What should I check before launch day?**

Your screenshot sizes, your icon, and the name, subtitle and keywords against Apple's limits. The free tools linked on this page check all three in your browser.

## Sources

- [Apple: Screenshot specifications](https://developer.apple.com/help/app-store-connect/reference/app-information/screenshot-specifications/)
- [Apple: App information](https://developer.apple.com/help/app-store-connect/reference/app-information/app-information/)

Source: https://ipip.fyi/guides/how-to-launch-an-iphone-app